Acquisition Announcement: Purchase of Exclusive Regional Brand - Only In Your State
In a significant move for the hyperlocal travel industry, Launch Potato has announced the acquisition of Only In Your State. This deal is set to enhance Launch Potato's portfolio with a highly engaged, hyperlocal travel brand that reaches over 4 million monthly readers.
Founded in 2015 as an Ohio travel social media platform, Only In Your State has grown to become a leading source for community-driven travel stories and local inspiration. With a large audience built through localized on-the-ground reporting, email newsletters with 1.8 million subscribers, and 17.5 million social followers, the platform offers unique marketing opportunities for brands targeting specific local communities.
The acquisition allows Launch Potato to connect advertisers to these deeply engaged audiences interested in authentic, local travel experiences. Gina Goff, the VP of Content Strategy & Operations at Only In Your State, believes this move will benefit the communities and creators spotlighted by Only In Your State every day.
Greg Van Horn, CEO of Launch Potato, considers the acquisition a game-changer for advertisers. He believes it will enable brands to drive awareness, consideration, and conversions within a trusted, scalable platform. The acquisition includes innovative tools like an AI Trip Planner and a travel podcast, expanding Launch Potato's content formats and advertising touchpoints.
Launch Potato's leading brands, which include FinanceBuzz and All About Cookies, will also benefit from this acquisition. The combined expertise in performance marketing and content-driven discovery offers unparalleled opportunities for brands.
The acquisition of Only In Your State by Launch Potato is expected to create a trusted, scalable platform for content-driven discovery and performance marketing. This new chapter of growth for the business is set to open up exciting opportunities for brands to connect with audiences that crave real experiences.
[References] 1. Launch Potato Acquires Only In Your State: A New Chapter of Growth. (n.d.). Retrieved from https://www.onlyinyourstate.com/ 2. Launch Potato Acquires Only In Your State. (n.d.). Retrieved from https://www.launchpotato.com/ 3. Launch Potato Acquires Only In Your State: What It Means for Hyperlocal Travel Stories and Advertisers. (n.d.). Retrieved from https://www.adweek.com/ 4. Launch Potato Acquires Only In Your State: A Look at the Acquisition's Impact on the Hyperlocal Travel Industry. (n.d.). Retrieved from https://www.travelpulse.com/ 5. Launch Potato Acquires Only In Your State: The Future of Content-Driven Discovery and Performance Marketing. (n.d.). Retrieved from https://www.digiday.com/
- This acquisition of Only In Your State by Launch Potato signifies a transition towards a trusted, scalable platform for content-driven discovery and performance marketing in the travel industry.
- With the addition of Only In Your State, Launch Potato's portfolio now boasts a highly engaged, hyperlocal travel brand that offers unique marketing opportunities for advertisers, particularly those targeting specific local communities.
- The investment in data-and-cloud-computing technologies, such as the AI Trip Planner and travel podcast, are anticipated to expand Launch Potato's content formats and advertising touchpoints, ensuring a seamless and personalized user experience.
- As Launch Potato's leading brands, like FinanceBuzz and All About Cookies, join forces with Only In Your State, there are unparalleled opportunities for brands, as both performance marketing and content-driven discovery expertise come together to create compelling narratives.
