Acquisition of LAMA by Ross Video: Essential Facts Explained
Ross Video, a leading provider of live production solutions, has announced the acquisition of LAMA, a developer of innovative audio production software. This move strengthens Ross Video's audio solution set and reinforces their commitment to providing end-to-end solutions for live production.
LAMA's software takes a modern, software-defined approach, designed to streamline live audio workflows. It is known for its intuitive approach to audio mixing, a feature that has caught the attention of Nigel Spratling, VP of production switchers at Ross Video. He expressed admiration for LAMA's approach, stating that the integrated audio mixing tools complement the existing video workflows of Ross customers.
Jeff Moore, EVP and chief marketing officer of Ross Video, shared his excitement about welcoming the LAMA team. He believes that the acquisition brings in a highly experienced team in audio-focused solutions, which will help Ross Video to remove silos and streamline production for their customers.
LAMA's technology is described as modern, efficient, and aligned with the needs of today's operators. Its software features address connectivity, mixing, and mix automation, making it suitable for a wide range of use cases, from live broadcasts to streaming.
The acquisition of LAMA also adds core audio technology to Ross Video. This is expected to further enhance the company's offerings, providing Ross customers with fully integrated audio mixing tools.
For AV/IT professionals, subscribing to the AVTechnology Newsletter offers a daily selection of features, industry news, and analysis. The sign-up for the AVTechnology Newsletter is located below.
Ross Video acquired LAMA in 2021, a move that underscores their continuous efforts to innovate and provide the best solutions for live production. With the addition of LAMA's software, Ross Video is poised to deliver even more powerful and efficient solutions to their customers.
Read also:
- Harsh Desert Environments Support Thriving Fruit Groves: Agriculture in Severe Climates
- Governmental personnel records to no longer include COVID-19 vaccine statutes of employees
- La ciudad de Seattle ha establecido un nuevo espacio de incubadora y aceleradora de empresas negras
- Train service directly to London set to become imminent
