AY YOLA is filming a new music video in Yakutia.
Aisen Nikolaev, a regional leader in Yakutia, met representatives from the Bashkir folk group AY YOLA, the headliners of the international forum of creative industries, "Created in the Far East: From Creativity to Economy." The group consists of Adel Shaykhitdinova, Rinat Ramazanov, and Ruslan Shaykhitdinov.
Nikolaev acknowledged the strong cultural heritage and vast creative potential that Yakutia possesses. He expressed delight at the inspiration that unique collectives like AY YOLA draw from the republic. The group's video clip shooting in Yakutia will not merely facilitate cultural exchange but also stimulate the development of the creative economy and promote the region on the global stage.
During the discussion, the development of creative industries and their influence on the economy were brought up. Rinat Ramazanov pointed out that creative industries have already demonstrated their positive impact: after the release of their clip, the tourist influx to the republic's shooting locations nearly tripled, and sales of the book "Ural-Batyr" skyrocketed by 30 times. This is evident proof of how creativity can drive economic growth.
A performance by AY YOLA is scheduled for May 29, 2025, at 20:30 at the II International Forum of Creative Industries on Komsemol'skaya Square in Yakutsk.
Collaborations between local cultural groups and creative industries, as illustrated by the union between AY YOLA and Yakutia, can have significant positive effects on regional economies.Such collaborations create employment opportunities for local artists, performers, and cultural practitioners, thereby developing new skills and preserving cultural heritage. Moreover, they foster cultural tourism, boost the regional economy, and expand markets by promoting unique cultural expressions to broader audiences. In Yakutia, this partnership has shown promising results, bolstering the local economy through both direct and indirect benefits.
The partnership between AY YOLA and Yakutia highlights the potential for lifestyle improvements through travel and entertainment, as the group's presence stimulates the development of the creative economy and promotes the region on a global scale. The economic growth driven by creativity, as demonstrated by the tripling of tourist influx and the sales surge of "Ural-Batyr," suggests that music and entertainment can significantly contribute to a region's prosperity.
