Baden-Württemberg's Tourism Industry Charts Innovative Future in Berlin
Baden-Württemberg's tourism industry gathered in Berlin on October 6, 2025, for a high-level discussion on the future of tourism. Around 110 guests from various sectors, including industry, politics, and academia, attended the event, which was accompanied by an exhibition titled 'Travel and innovation land Baden-Württemberg'.
The event, organized by the Ministry of Economic Affairs, Labor and Tourism of Baden-Württemberg and its partners, highlighted the innovative power of tourism and its role in the future economy and society. Dr. Patrick Rapp, State Secretary in the ministry, emphasized that 'Tourism is location policy' and stressed the importance of cooperation for success and innovation in the sector.
The focus of the discussion was on how innovation strengthens tourism, with examples such as artificial intelligence in guest service, hybrid guest cards, and creative micro-experiences. The panel explored the patterns underlying these innovations, the necessary framework conditions, and how tourism can contribute to the quality of life in cities and communities.
The event, attended by representatives from the tourism industry, politics, administration, associations, and universities, underscored the significance of tourism as a driver of innovation and economic growth. With its emphasis on cooperation and forward-thinking, the tourism and innovation discussion in Berlin set the stage for a vibrant and sustainable future for Baden-Württemberg's tourism industry.
