Bangkok Leads Asia in Repeat Tourist Visits
Bangkok, Thailand, has been named the most revisited destination in Asia for the second consecutive year, according to travel booking platform Agoda. This vibrant city continues to captivate tourists with its distinctive cuisine, world-class cultural landmarks, and warm hospitality.
Key factors contributing to Bangkok's enduring appeal include its rich cultural heritage and iconic landmarks such as the Grand Palace and Wat Arun. These historical sites offer memorable experiences that keep visitors coming back for more.
The city's dynamic street life and renowned local food scene also play a significant role in attracting travellers. The diverse and authentic culinary experiences on offer are a major draw for those seeking an authentic Thai experience.
Bangkok's high safety rating, with the U.S. Department of State assigning it a Level 1 "Exercise Normal Precautions" safety level, also reassures tourists about their well-being while visiting.
The Thai government and the Tourism Authority of Thailand (TAT) have been instrumental in promoting Bangkok as a world-class destination. They have implemented targeted campaigns to attract more visitors from key markets such as India, China, Malaysia, Laos, and Vietnam. Special events like the “Amazing Thailand Grand Sale 2025” offer deals on accommodations, travel packages, and shopping, making Bangkok an increasingly attractive destination.
Bangkok's diverse tourism offerings also appeal to a wide range of traveller interests. Emerging sectors like wellness tourism, music festivals, sports events, and international gatherings add to the city's allure.
Sustainable tourism efforts and modern comforts blended with rich local culture create an appealing balance for contemporary travelers seeking responsible travel experiences.
Thailand's regional diversity is highlighted by the top 10 destinations, with Bangkok joined by Phuket, Pattaya, Chiang Mai, and Hat Yai. Taipei, Kuala Lumpur and Johor Bahru (Malaysia), Da Nang (Vietnam), and Hong Kong are also on the list of top revisited destinations in Asia.
Tokyo, Seoul, Bali, and Osaka are among the top five revisited destinations in Asia, demonstrating the continent's rich tourism offerings.
Repeat visits to destinations are a strong indicator of their lasting appeal, as noted by Akaporn Rodkong, Agoda's country director for Thailand. The continued popularity of Bangkok is contributing to its status as the most revisited destination in Asia for the second consecutive year.
[1] Agoda. (2025). Bangkok is the most revisited destination in Asia for 2025. Retrieved from https://www.agoda.com/press-release/bangkok-is-the-most-revisited-destination-in-asia-for-2025
[2] Tourism Authority of Thailand. (2025). TAT implements targeted campaigns to attract more visitors to key markets. Retrieved from https://www.tatnews.org/2025/03/tat-implements-targeted-campaigns-to-attract-more-visitors-to-key-markets.html
[3] Sustainable Tourism Partnership. (2025). Sustainable tourism efforts in Bangkok. Retrieved from https://www.sustainabletourismpartnership.org/blog/sustainable-tourism-efforts-in-bangkok
- Bangkok, Thailand's vibrant city, with its rich cultural heritage, iconic landmarks, and diverse tourism offerings ranging from wellness tourism to international gatherings, has maintained its appeal as a travel destination, making it the most revisited destination in Asia for general-news and lifestyle enthusiasts.
- The retention of Bangkok's status as the most revisited destination in Asia for two consecutive years, as reported by Agoda, is not only a testament to its captivating cuisine, world-class cultural landmarks, and warm hospitality, but also to its high safety rating, as well as the efforts of the Thai government and Tourism Authority of Thailand in promoting sustainable tourism and attracting visitors from key markets.
