Brazilian culture is highlighted in sports events by Esportes da Sorte through partnerships with Parintins and São João celebrations.
## Esportes Gaming Brasil Makes a Splash at the 58th Parintins Folklore Festival
Esportes Gaming Brasil, a leading name in the iGaming industry, has made its mark at the 58th Parintins Folklore Festival, held in June 2025. This year's event, renowned for its vibrant folklore, music, and regional rivalry, saw the company's debut as a sponsor[1][2][3].
At the festival, Esportes Gaming Brasil introduced a variety of interactive experiences to engage attendees, including a panoramic lounge offering a special view of the Bumbódromo[4]. The company's presence was designed to celebrate Brazilian culture, aligning with one of the country's most iconic cultural events[1][2].
In addition to the panoramic lounge, Esportes Gaming Brasil set up a themed area, the Vila Junina, which blends traditional elements with interactive experiences[5]. The area featured classic games such as Pescaria da Sorte (Fishing of Fortune), Barraca do Beijo (Kissing Booth), and Argola da Sorte (Ring Toss), offering festivalgoers a taste of traditional Brazilian festivities[6].
Esportes Gaming Brasil's sponsorship of the festival is part of its strategy to connect with the public through Brazilian cultural expressions[7]. The company, which owns Onabet and Esportes da Sorte, has also sponsored 31 São João festivals during June[7].
The sponsorships extended to 27 cities across the Northeast and Southeast regions, demonstrating Esportes Gaming Brasil's commitment to supporting local cultural events[8]. The company's involvement in the 58th Parintins Folklore Festival is expected to generate approximately BRL 184 million in local economic activity[9].
Festivalgoers were also treated to custom giveaways throughout the event, adding to the overall experience[10]. The graphics at the festival featured illustrations by Curumiz, a Parintins-based duo, while the visual elements were inspired by Amazonian art[1][2].
Sofia Aldin, the CMO of Esportes Gaming Brasil, commented on the company's involvement in the festival: "Esportes Gaming Brasil cares passionately about regional values and strengthening Brazilian popular culture"[1]. The company's participation in the 58th Parintins Folklore Festival is a testament to its commitment to blending iGaming with Brazil's rich cultural traditions, aiming to deepen brand engagement through immersive experiences and cultural sponsorship.
References:
1. [Esportes Gaming Brasil debuts at Parintins Folklore Festival](url) 2. [Esportes Gaming Brasil brings interactive project to Parintins Folklore Festival](url) 3. [Esportes Gaming Brasil sponsors Parintins Folklore Festival](url) 4. [Esportes Gaming Brasil offers panoramic lounge at Parintins Folklore Festival](url) 5. [Vila Junina: A themed area blending tradition and interaction at Parintins Folklore Festival](url) 6. [Classic games at Parintins Folklore Festival offer a taste of tradition](url) 7. [Esportes Gaming Brasil connects with public through Brazilian cultural expressions](url) 8. [Esportes Gaming Brasil supports São João festivals across multiple cities](url) 9. [58th Parintins Folklore Festival generates BRL 184 million in local economic activity](url) 10. [Custom giveaways add to the experience at the 58th Parintins Folklore Festival](url)
At the 58th Parintins Folklore Festival, Esportes Gaming Brasil showcased their commitment to blending iGaming with Brazilian cultural traditions, offering festivalgoers a taste of travel, entertainment, and sports through immersive experiences such as the panoramic lounge, Vila Junina, and traditional games. The company, aligned with one of Brazil's most iconic events, aimed to deepen brand engagement and foster a sense of community lifestyle through these unique offerings.
