Coach Sarah Santacroce Revolutionizes Scaling with Humane Approach
Sarah Santacroce, a Conscious Business & Marketing Coach, is transforming the coaching landscape by promoting humane scaling. She helps coaches create signature group coaching programs that align with their values and business strategy, allowing them to serve more people while keeping energy and value intact.
Santacroce's approach challenges traditional business scaling, which often focuses on increasing revenue without proportional cost increases. Instead, she advocates for humane scaling, which prioritizes serving more people while maintaining the coach's well-being and the value they provide.
Coaching, while rewarding, can be challenging when done one-on-one all day. To address this, Santacroce offers hybrid offers that combine 1:1 and group support. This allows clients to receive personal attention while freeing up the coach's schedule. She provides in-person workshops, online coaching sessions, and hybrid events to achieve sustainable growth for her coaching business.
Group coaching programs enable coaches to serve more people simultaneously, fostering a community feeling. They can charge less per person while earning more overall. Online programs also allow coaches to reach many people at once, with clients progressing through the material at their own pace.
Scaling a coaching business under Santacroce's guidance involves letting go of 'time for money' thinking, overcoming the fear of losing intimacy, and avoiding overcomplicating the model. By focusing on humane scaling, coaches create more space for themselves, shift from being paid for hours to being paid for transformation, and create ripple effects of impact.
