Discover the artistic charm of Eastern Thailand this weekend at the Thai Art Toy Fest, featuring an array of creative playthings!
The Thai Art Toy Fest: Siam Dek Len @Siam Center Episode 'Eastern Secrets: Uncovering the East' is set to return this weekend, on 26th and 27th July 2025, from 10:00 AM onwards at Atrium 2, Ground Floor, Siam Center, Bangkok. This exciting event, a collaboration between the Tourism Authority of Thailand (TAT) Eastern Region, Siam Center, and Coral by Kasikorn X, invites visitors to explore and discover the culture and tourist highlights of Thailand’s nine eastern provinces through creative art toys, unique characters, and interactive activities that blend tourism with Thai arts and culture.
Key highlights include the Art Toy Market, featuring works from over 30 Thai artists and studios, showcasing art toys that tell stories of the eastern provinces. The event will also launch five new provincial art toy characters representing popular tourist cities: "Nok Sarika" from Nakhon Nayok, "Makorn the Protector" from Prachinburi, "Butterfly Explorer" from Sa Kaeo, "Rabbit Ploy Chan" from Chanthaburi, and "Thai Warrior Dog" from Trat. Visitors have the chance to win these collectible characters for free at the event.
In addition to the Art Toy Market and character launches, the festival will offer hands-on art toy making, digital art exhibitions, and interactive cultural experiences, as per event posts on TikTok. The event also encourages visitors to experience contemporary Thai art and transform their perspective on exploring Eastern Thailand.
Moreover, the unveiling of the Secret Map "Uncovering the East" will highlight hidden gems and destinations across the nine eastern provinces for travellers to explore. The festival seamlessly blends tourism with Thai culture, providing a unique and engaging experience for all.
So, mark your calendars and get ready to embark on an exciting journey of discovery at the Thai Art Toy Fest: Siam Dek Len @Siam Center Episode 'Eastern Secrets: Uncovering the East'. Entry to the event is free, making it an ideal family-friendly outing. Don't miss this opportunity to immerse yourself in the captivating secrets of Thailand's eastern provinces!
[1] Source: Official Thai Art Toy Fest Press Release [2] Source: Event posts on TikTok [3] Source: Event website [4] Source: Local news articles about the event
- The Thai Art Toy Fest offers an opportunity to immerse oneself in the captivating culture and tourist highlights of Eastern Thailand, featuring creative art toys, unique characters, and interactive activities that blend tourism with Thai arts and lifestyle.
- Visitors can win collectible characters representing popular tourist cities in the Eastern provinces at the Art Toy Market, which will feature works from over 30 Thai artists and studios.
- Besides the Art Toy Market and character launches, the festival provides hands-on art toy making, digital art exhibitions, and interactive cultural experiences, encouraging visitors to experience contemporary Thai art and transform their perspective on exploring Eastern Thailand.
- The Secret Map "Uncovering the East" will be unveiled at the festival, highlighting hidden gems and destinations across the nine eastern provinces for travelers to explore, seamlessly blending tourism with Thai culture for a unique and engaging experience for all.
