Evaluation Results Summary Available from the Commission

Evaluation Results Summary Available from the Commission

In the rapidly evolving world of technology, mobile app development is set to undergo a significant transformation in 2025. The focus is on smarter, more responsive, and immersive apps that prioritise user privacy, real-time processing, and seamless integration with devices and environments.

Artificial Intelligence (AI) and Machine Learning (ML) are becoming more prevalent in various industries, leading to an increase in the development of AI-driven apps. Key trends include AI-native apps, on-device AI, generative AI integration, and emotion-aware interfaces. With AI-native apps, mobile apps are designed with AI at their core, enabling continuous adaptation, hyper-personalization, predictive analytics, and emotion-aware interfaces that respond to user moods. On-device AI and edge computing improve latency, privacy, and offline functionality, critical for sectors like health, finance, and education. Generative AI capabilities, which create content dynamically, are transforming creative, marketing, and user engagement aspects of apps.

The advent of 5G technology is set to revolutionise mobile connectivity and performance, leading to the development of faster content transmission and gaming applications. Enhanced speed, lower latency, and real-time data syncing with 5G improve app performance and enable advanced streaming, IoT integration, and immersive AR/VR experiences.

Augmented Reality (AR) and Virtual Reality (VR) technologies are creating immersive experiences beyond gaming, expanding into retail, education, navigation, and more interactive user environments. The integration of AR and VR technologies is set to transform various industries, offering users a more engaging and interactive experience.

The demand for sustainable commerce, organic consumption, conscious resource use, renewable resources, waste optimization, recycling, and upcycling will increase as environmentally-conscious consumers demand solutions that align with their sustainability goals. Mobile apps are expected to play a significant role in promoting and facilitating sustainable practices.

Cross-platform development technologies are seeing a significant increase in use due to the rise in demand for instant applications. Instant applications, micro-applications, AMP (Accelerated Mobile Pages), and Progressive Web Apps (PWAs) are increasing in demand due to the increase in mobile phone usage. By 2025, the demand for applications that do not require download will increase significantly.

Chatbots are assuming more responsibilities within applications, becoming more personalized and humanized. AI-powered chatbots are enhancing user support and interaction with apps, streamlining communication and improving retention.

The rise in demand for wearable devices, such as smartwatches and earbuds, is indicative of a growing trend. Statista predicts the sale of around 160 million units of smartwatches and 340 million units of earbuds in 2023. This year, there will be an increase in demand for applications that align with these portable devices, potentially leading to an increase in physical activity tracking applications and real-time news alert applications.

Integrating multiple payment gateways on websites can be beneficial, as it allows customers to choose from a variety of payment options and makes digital transactions more convenient. In-app purchases are also expected to increase in popularity.

dApps, decentralized applications that run on a blockchain or P2P network, are expected to rise in adoption due to the wider adoption of blockchain technology and cryptocurrencies. There will be an increase in demand and development of multipurpose applications and aggregator applications this year.

In 2025, the top trends in app development include AI-driven apps, extensive use of chatbots, faster apps with 5G technology, integration of AR, VR, MR, and XR, IoT integration with apps, blockchain-based dApps, instant apps, versatile apps, wearable apps, smart search tools, sustainable commerce, multiple payment gateways, in-app purchases, and emphasis on app security. The future of mobile app development is exciting, with a focus on innovation, user experience, and sustainability.

1. Artificial Intelligence (AI) and Machine Learning (ML) will increasingly permeate various industries, driving the creation of AI-driven apps with features like AI-native apps, on-device AI, generative AI integration, and emotion-aware interfaces.
2. In the realm of fashion-and-beauty, lifestyle, food-and-drink, home-and-garden, and travel, AI-native apps will adapt continuously, personalize offerings, analyze user patterns, and respond to user moods.
3. The advent of 5G technology will revolutionize mobile connectivity and performance, paving the way for faster content transmission, advanced gaming applications, and immersive AR/VR experiences.
4. Augmented Reality (AR) and Virtual Reality (VR) technologies will transcend gaming, finding a footing in retail, education, navigation, and other interactive user environments, transforming numerous industries.
5. The demand for sustainable commerce, conscious consumption, waste optimization, and renewable resources will lead to mobile apps promoting and facilitating sustainable practices, aligning with environmentally-conscious consumers' goals.
6. Cross-platform development technologies will see a surge in use due to the popularity of instant applications like AMP and PWAs, catering to the increasing mobile phone usage and the demand for applications that do not require download.

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