Exploring Memorable Journeys at Preferred Natural Landmarks with Trailborn
In 2021, investment firm Castle Peak Holdings, headed by Ben Weinberg and Mike Weiss, launched Castle Peak, an innovative platform dedicated to hotels and resorts in outdoor destinations across North America. This new venture has recently entered into a strategic partnership with Marriott International, allowing Castle Peak to stay true to its independent spirit while gaining access to Marriott Bonvoy's powerful global platform.
Trailborn, a founding anchor brand of Marriott's new outdoor-focused portfolio, is at the heart of this partnership. Weinberg describes Castle Peak as a hospitality brand reimagining outdoor travel with a "one at a time" approach, offering elevated hotels that immerse guests in the beauty of their surroundings.
Marriott saw Trailborn as an opportunity to partner with a fast-growing company redefining the outdoor hospitality space and meeting Bonvoy members' demand for lifestyle hotels in untapped markets. Trailborn hotels, part of Marriott's Bonvoy loyalty program, are designed to help travelers rediscover the beauty of America, offering a guided experience led by local experts.
One of Castle Peak's known activities is the renovation of the Mendocino Hotel & Garden Suites and Hill House Inn in Mendocino, California, a project backed by a nearly $20 million loan. This initiative aims to enhance the guest experience while preserving local charm and history.
The partnership between Castle Peak and Marriott creates new value for all parties involved, as well as for travelers seeking unique outdoor experiences. Castle Peak Holdings, the investment firm behind Trailborn, successfully closed its second vehicle with total committed capital of $315 million. The new infusion of capital will allow Castle Peak to continue to scale Trailborn's approach to experiencing the great outdoors and deliver customers what they've been searching for.
Trailborn takes a sustainability-minded approach to growth, focusing on adaptive reuse to reimagine existing properties in iconic destinations. Since its launch, Trailborn has introduced five new properties and plans to open three more within the next year, indicating strong demand and resonance of the brand.
Weinberg expresses excitement about the level of excitement Trailborn has continued to receive from both investors and guests alike. He adds that the partnership with Marriott enriches Marriott's offerings with dynamic new hotels, such as Trailborn's properties at the base of the Rockies, the Blue Ridge Mountains, seaside on the North Carolina coast, cliffside in Northern California, and at the gateway to the Grand Canyon. Castle Peak's team, composed of deep sector specialists, and their relentless, singular focus position them for continued success in the outdoor hospitality industry. Exceptional outcomes, Weinberg states, come from doing the hard work strategically, creatively, and operationally.
- Castle Peak's partnership with Marriott International allows it to stay true to its independent spirit, offering elevated outdoor-living experiences in iconic North American destinations, a unique selling point for adventure-travel enthusiasts.
- The Mendocino Hotel & Garden Suites and Hill House Inn, recently renovated by Castle Peak, are not just home-and-garden upgrades, but also a retention of local charm and history, providing a cultural travel experience for guests.
- As part of Marriott's Bonvoy loyalty program, Trailborn hotels offer guided experiences led by local experts, immersing travelers in the beauty of America's great outdoors, making it an appealing destination for budget-travelers seeking lifestyle experiences in untapped markets.
- With the additional capital from its second vehicle, Castle Peak Holdings continues to scale Trailborn's approach to outdoor hospitality, further delivering what its customers have been searching for, be it in destinations like the Rockies, Blue Ridge Mountains, North Carolina coast, Northern California, or the gateway to the Grand Canyon, thereby enriching the lifestyle options available for all travelers.
