Higgs Korea Brings Unique Travel Essentials to Japan via Qoo10
Higgs Korea, a leading name in mobile accessories and small electronics on KakaoTalk Gift, is making waves in the Japanese market. The company, known for its unique designs and lifestyle aesthetics, aims to inspire new travel essentials among Japanese consumers.
Higgs Korea has been dominating the mobile accessories and small electronics category on KakaoTalk Gift since the early 2020s. Its flagship brand, GRIPBANK, is now making its way into Japan via the Qoo10 shopping platform. The brand is also launching local SNS campaigns to engage Japanese consumers.
GRIPBANK aims to stand out from traditional Japanese electronics companies by focusing on striking design and practicality. The brand's popular products, such as chargers and electric heaters, appeal to the MZ generation for their design, safety, and functionality. Higgs Korea plans to target MZ and lifestyle-focused consumers in Japan, rapidly launching GRIPBANK chargers and limited edition designs.
Higgs Korea's expansion into Japan is marked by the launch of GRIPBANK products on Qoo10 and Instagram. The company aims to make its portable chargers global travel essentials, reflecting users' personality and style. With its focus on design and functionality, Higgs Korea is set to inspire new travel essentials among Japanese consumers.
