Interview with Microdose CEO and Navy Seal Veteran, John Timar, Discussing His Brand
ATHLETHC Revolutionizes the Hemp Industry with Performance Microdose Products
John Timar, a Navy SEAL veteran and the CEO of ATHLETHC, has brought his extensive experience in startups across multiple industries to the hemp industry. Before founding ATHLETHC, Timar served as the President, COO, and later as CEO of Kill Cliff, a functional beverage company. At Kill Cliff, he collaborated with Joe Rogan and built partnerships with professional mixed martial arts teams [1].
Timar, along with his colleague GW Garrison, also a founder and President of ATHLETHC, saw an opportunity for functional products and strong consumer brands in the hemp industry. ATHLETHC is now a company that creates performance microdose products for the active lifestyle, using hemp-derived cannabinoids.
The company's core products are hemp-infused breath mints, available in three different formulations for fitness, focus, and recovery. Each breath mint contains 2mg of hemp-derived THC and 12mg of other cannabinoids, designed to provide consumers with control over powerful active compounds, allowing them to integrate these into their lifestyle in a functional way [1].
ATHLETHC's products are designed for performance, precision, accessibility, and portability, and are not recreational. They are intended to provide consumers with rapid onset and high bioavailability, and are designed to avoid unwanted psychoactive effects associated with traditional edibles [1].
Since launching, ATHLETHC has eclipsed all of its KPIs and initial expectations, with a strong repeat customer rate and organic development of the brand. The company has engaged private investors through a seed round and uses a state-of-the-art production partner to create unique precision products with improved bioavailability and efficacy [1].
The total addressable market (TAM) size the company is pursuing is expected to double and exceed $80 billion annually in the US over the balance of the decade [1]. ATHLETHC aims to build a nationally recognizable health and wellness brand using cannabinoids in a functional way to improve people's lives [1].
The company's online platform has been evolving to meet the needs of its growing customer base, and ATHLETHC continues to innovate for the future with formulations, ingredients, and new approaches to deliver powerful compounds and rethink the industry [1].
[1] Source: ATHLETHC press release, May 2021.
- John Timar, having experience in various industries and being a Navy SEAL veteran, is the CEO of ATHLETHC, a company that revolutionizes the hemp industry.
- ATHLETHC, under Timar and his colleague GW Garrison, focuses on creating performance microdose products, using hemp-derived cannabinoids for the active lifestyle.
- The company's core products are hemp-infused breath mints, offering consumers control over powerful active compounds for fitness, focus, and recovery.
- ATHLETHC's products are designed for performance, precision, accessibility, and portability, avoiding unwanted psychoactive effects associated with traditional edibles.
- Since launching, ATHLETHC has exceeded initial expectations, engaging private investors and aiming to build a nationally recognizable health and wellness brand.
- The company targets a Total Addressable Market (TAM) size of over $80 billion annually in the US over the coming years with the goal of using cannabinoids in a functional way to improve people's lives.
- As its customer base grows, ATHLETHC continues to innovate, evolving its online platform and exploring new formulations, ingredients, and approaches to deliver powerful compounds and redefine the industry.
