Last chance to submit for the Brand Impact Awards within a week
The Brand Impact Awards, a prestigious event in the world of branding, is back for its 12th consecutive year, and this time with a twist. The organisers, Creative Bloq, have announced the introduction of new categories for the Brand Impact Awards 2025, focusing on innovation in branding and sensory experiences.
New Innovation Categories
The Brand Impact Awards 2025 have introduced a whole group of Innovation awards. These categories highlight groundbreaking branding work involving emerging technologies like AI, AR, VR, biometrics (Emerging Tech), digital interactivity (Interaction), and physical/digital hybrid sensory experiences (Experiential).
New Craft Category: Sonic
In addition to the Innovation awards, a new Craft category called Sonic has been added. This category is dedicated to showcasing exceptional work in sonic branding, a crucial aspect of modern branding that often goes unnoticed.
Expanded Judging Panel
The judging panel for the Brand Impact Awards 2025 consists of seasoned creative professionals. These experts, brought together by Creative Bloq, rigorously discuss each project before awarding honours such as Bronze, Silver, Gold, or Best in Show, ensuring the winners are truly deserving.
While specific names of judges were not provided, the panel is described as elite and professional. It includes client-side brand specialists from companies like Google, LEGO, Citi, and Spotify, as well as independent studios like Ragged Edge, Mucho, Koto, and For The People.
Moreover, the judging panel includes design professionals from global agencies such as Pentagram, Lippincott, JKR, Wolff Olins, and R/GA.
Sector Categories
The awards also maintain 24 sector categories like Wine, Beer and Spirits, Self-branding, FMCG, Transport and Travel among others.
Key Points
- New Innovation categories focus on tech and sensory breakthroughs in branding.
- Craft category Sonic is newly added.
- Judging by a panel of experienced creative professionals vetted by Creative Bloq.
- 24 sector categories continue from previous years.
- Creative Bloq brings together seasoned creative professionals to judge the Brand Impact Awards.
- The Brand Impact Awards are a prestigious event in the world of branding.
- The Brand Impact Awards 2025 has introduced Innovation in Branding categories.
- One of the Innovation in Branding categories is Emerging Tech, celebrating campaigns using AI, AR, VR, or biometrics.
- The Brand Impact Awards 2025 are organized by Creative Bloq.
- The Craft categories for the Brand Impact Awards 2025 are sponsored by Frontify and ASUS Pro Art.
- The Interactive category includes campaigns that engage audiences through digital interactivity.
The Brand Impact Awards 2025 is still accepting entries, with the deadline extended to Friday, 25 July. For more information, including the complete list of judges, visit the Brand Impact Awards website.
- The Brand Impact Awards 2025, hosted by Creative Bloq, have introduced new Innovation awards, focusing on groundbreaking branding work involving emerging technologies.
- One of the Innovation categories is Emerging Tech, which celebrates campaigns utilizing AI, AR, VR, or biometrics.
- In addition to the Innovation awards, a new Craft category called Sonic has been added, showcasing exceptional work in sonic branding.
- The judging panel for the Brand Impact Awards 2025 consists of seasoned creative professionals from various agencies and independent studios.
- The awards also maintain 24 sector categories, such as Wine, Beer and Spirits, Self-branding, FMCG, Transport, and Travel, among others.
- The Brand Impact Awards 2025 is open for entries, with the deadline extended to Friday, 25 July.
- The Craft categories for the Brand Impact Awards 2025 are sponsored by Frontify and ASUS Pro Art.
