Latest poll reveals preferred travel habits among Generation Z and millennial demographic
Young travelers are opting for trend-focused journeys as the latest study reveals. According to the survey, Gen Z and millennial travelers are increasingly visiting locations inspired by popular media, such as TV shows and movies.
The data shows that 12% of these younger travelers embrace "fandom travel" or "set jetting," traveling to destinations associated with their favorite entertainment. For instance, an astonishing 29% are eager to explore Kualoa Ranch in Hawaii, famed for its role in the film "Jurassic Park." Similarly, 24% are drawn to Kauai's Keahua Arboretum in Hawaii due to its appearance in "Avatar."
Social media is also having a significant impact on travel decisions, with 21% of respondents confirming they choose their destinations based on content they see online. The survey reveals the top 9 sought-after locations, which are expected to dominate social media feeds soon:
- "Jurassic Park" - Kualoa Ranch, Hawaii (29%)
- "Avatar" - Kauai's Keahua Arboretum, Hawaii (24%)
- "Lord of the Rings" - New Zealand (23%)
- "Emily in Paris" - Paris, France (22%)
- "Stranger Things" - Albuquerque, New Mexico (19%)
- "Game of Thrones" - Northern Ireland, Croatia, Spain, and Iceland (19%)
- "White Lotus" - Kihei, Hawaii and Sicily, Italy (17%)
- "Outer Banks" - Kiawah Island, South Carolina (15%)
- "Bridgerton" - Greenwich, London (15%)
The findings indicate that Gen Z and millennial travelers are willing to spend an average of $2,357 on fandom travel. Almost one-quarter (24%) would spend between $2,000 and $3,000, while 7% are willing to spend up to $5,000.
If you're planning your next trip, consider exploring these pop-culture inspired destinations through the convenient option provided by our website. Traveling trend-focused has never been easier!
One can discover captivating destinations that have become popular due to TV shows, movies, and other media, such as Kualoa Ranch in Hawaii known for "Jurassic Park," or Kauai's Keahua Arboretum, featured in "Avatar." Intriguingly, Gen Z and millennial travelers are willing to allocate approximately $2,357 for a vacation inspired by their preferred entertainment, with 24% prepared to spend between $2,000 and $3,000. Be a part of this trend-focused lifestyle and book your next trip today!
