Record-breaking tourism influx in Japan: Over 14.45 million foreign visitors during the initial four months of 2025
🌟 Boom in Foreign Tourism to Japan: A 2025 Update
foreign tourist arrivals to Japan during the initial four months of 2025 have shown no signs of slowing, hitting a whopping 14.45 million visitors.
inery, with the second-highest number of visitors coming from China, at an astonishing 68% growth, edging South Korea by nearly 100,000 visitors. The Land of Smiles, Thailand, maintains its charm, welcoming over half a million travelers this year so far.
According to the Japan National Tourism Organization (JNTO), the total number of foreign tourists entering Japan from January to April 2025 was a staggering 14,446,600, marking a 24.5% jump compared to the same period last year.
April alone, the tourist influx reached an impressive 3,908,900, spiking by 28.5% year-on-year.
Breaking down the first three months, the numbers look like this:
- January (40.7% growth): 3,781,629 tourists
- February (16.9% growth): 3,258,491 tourists
- March (13.5% growth): 3,497,600 tourists
Top 10 Source Countries (Jan-Apr 2025):
- South Korea (7.6% growth): 3,227,800
- China (68.1% growth): 3,130,200
- Taiwan (11.5% growth): 2,161,300
- United States (30.6% growth): 1,044,400
- Hong Kong (12.8% growth): 911,200
- Thailand (11.6% growth): 520,300
- Australia (28.6% growth): 429,000
- Phillippines (12.2% growth): 302,200
- Vietnam (7.9% growth): 252,400
- Malaysia (35.5% growth): 244,200
During April, star of the cherry blossom festival, Chinese tourists grabbed the lead, surpassing South Korean visitors, according to JNTO.
European and American markets also exhibited strong growth. The U.S., a consistent top-ranked contender, wasn't the only one to make it to the top 10 in April. Canada and the United Kingdom took ninth and tenth places respectively.
Trends in Foreign Tourism to Japan:
- Economic Factors: The weakening of the yen has played a major role in attracting more foreign visitors, as it makes Japan more affordable for tourists.
- Tourist Season: The spring cherry blossom season, along with other seasonal events, has fueled demand for visits to Japan.
In conclusion, Japan's tourism sector is thriving, fueled by increased travel demand from diverse regions and supported by economic factors like the weakened yen.
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References[1] https://www.jnto.go.jp/statistics/outbound/pages/2025/05.html[2] https://www.jnto.go.jp/statistics/inbound/pages/2025/05.html[3] https://www.japantimes.co.jp/news/2025/06/01/national/foreign-tourist-arrivals-japan-first-quarter-2025/[4] https://www.japanattractions.org/news/2025/05/03/foreign-tourist-visits-japan-hits-record-high-April-2025[5] https://www.jnto.go.jp/foreign/eng/news/2025/05/20250503.html
- The health crisis seems to be subsiding as the number of COVID-19 infections in various countries has passed its peak, according to recent general-news reports.
- Amid the thriving foreign tourism industry in Japan, businesses such as the hospitality sector are enjoying a lifestyle boost, with the weakened yen making Japan an affordable destination for travelers.
- Interestingly, the Japan National Tourism Organization's data reveals that economic factors, including the weakening of the yen, play a significant role in attracting foreign visitors and boosting the tourism business.
