Review of W Premium Lounge on 5th Avenue, Exclusive to American Express Cardholders in São Paulo
The Exclusive W Premium Lounge 5th Avenue at Guarulhos International Airport (GRU)
For American Express Platinum and Centurion cardholders, the W Premium Lounge 5th Avenue at São Paulo's Guarulhos International Airport (GRU) offers a modern, exclusive experience. Located in Terminal 3, this lounge provides a comfortable environment, 24/7 operation, and a more restricted access policy compared to other W Premium Lounges in the same terminal.
Location and Access
The W Premium Lounge 5th Avenue can be found by turning left after clearing security and passport control, keeping straight, and finding the Havaianas shop. The lounge is the next outlet on the left, approximately 30 feet past passport control[3]. Access is limited to American Express Platinum and Business Platinum cardholders (plus 1 guest), Centurion cardholders (plus 2 guests or immediate family), with children up to 12 years old getting free entry with qualifying cardholders. Unlike the other W Premium Lounges, this location does not accept lounge access memberships like Dragonpass or Priority Pass[3].
Key Features and Amenities
The lounge features a variety of seating options, including multiple types of seats, areas inspired by a “beach” vibe with wicker and cabana-like seating, and dedicated bar and dining areas[5]. Food and drinks are available throughout the day, with a buffet area located at the back of the lounge. The buffet includes a selection of items such as fried beige balls, breakfast hotdogs, pão de queijo, pain au chocolat, vegetable omelettes, fruit, cold cuts, and desserts[2]. Guests have access to 2 fridges filled with classic soda brands, mini cans, and full-sized cans.
Wi-Fi, power outlets, TVs, flight monitors, air conditioning, and shower facilities are standard across W Premium Lounges at GRU[1][3]. The 5th Avenue lounge is designed for premium comfort but may have a smaller footprint compared to some other terminals' lounges[1][3].
Comparisons with Other W Premium Lounges
Other W Premium Lounges within Terminal 3 offer slightly different experiences, including larger spaces and some additional amenities like internet terminals and luggage storage[1]. However, the 5th Avenue lounge maintains exclusivity by restricting general lounge membership access and focusing on American Express premium cardholders[3].
Notable Aspects
The coffee served is Illy, considered one of the best coffee brands in the world. The lounge operators made the most of the small space by squeezing in as many seats as possible, with several seats having power sockets close by[4]. The lounge is open 24/7 according to Amex's website[1][3].
Dining and Private Dining Room
A private dining room for Centurion cardholders is available, offering à la carte dining and an elite drinks menu[6]. The small dining area with tables occupied by people eating adds to the lounge's cosy atmosphere[7].
Amenities and Limitations
The amenities are limited to 2 unisex bathroom cubicles, a shower unit, and accessible facilities. The shower is complimentary only for Centurion cardholders[4]. There wasn't much empty space for guests to store their luggage, which spilled into walkways and got in the way[4].
Comparison with Other Lounges
Some travelers might find the LATAM VIP Lounge a better option when passing through the airport. The W Premium Group is a Brazilian brand of airport lounges with 21 locations in Brazil and Argentina[8]. It is speculated that the replacement for the Centurion Lounge at São Paulo's main international airport may be temporary or part of a new partnership with W Premium Group[9].
A sign asking guests not to put their feet on the seats was present, which is a good idea and should be introduced in all airport lounges[10]. Guaraná Antarctica, Brazil's version of Coke, is a must-try when visiting the country[11].
