Tourism Ministry Engages in Three-Day Global Travel Convention Held in London's World Travel Market
The India Pavilion at the World Travel Market (WTM) 2019, held in London from 4th to 6th November, showcased the country's rich cultural, historical, and natural heritage. Led by the Ministry of Tourism, this year's pavilion was themed "Incredible India – Find the Incredible India," highlighting India's diverse attractions and promoting it as a prime tourist destination.
The pavilion was inaugurated by the Secretary (Tourism) and High Commissioner of India to the UK, Ms. Ruchi Ghanashyam, in the presence of the Secretary of the Union Ministry of Tourism, Yogendra Tripathi, who was leading the official delegation. The Additional Director General (Tourism), Rupinder Brar, was also part of the delegation.
The Incredible India Pavilion featured 32 stakeholders, including State Governments, Union Territory Administrations, Air India, IRCTC, Hotels, Wellness resorts, and tour operators, who participated as co-exhibitors. The pavilion was a vibrant display of India's tourism potential, with various activities such as cultural programs, Yoga demonstrations, Henna Application, Indian Food tasting, Turban tying, and Saree tying.
A Panel Discussion was organized on Monday, themed "Incredible India - Find the Incredible You," for showcasing India as an experiential destination. Nina Dos Santos, CNN Europe Editor, moderated the discussion. This year, the 150th Birth Anniversary of Mahatma Gandhi and the Statue of Unity were being promoted and publicized in the India Pavilion.
The "Incredible India" campaign at WTM London 2019 was a strategic move to enhance India's global tourism presence and capitalize on the growing interest in travel and cultural experiences worldwide. The campaign aimed to promote India as a prime tourist destination on the global stage, emphasizing its incredible diversity from beaches to mountains, wildlife to cultural festivals.
WTM London is one of the world's leading travel trade shows, providing an ideal platform for India to showcase its tourism potential to a global audience. This exposure helps in attracting more tourists and boosting the tourism industry. By participating in WTM London, India aimed to increase its visibility and appeal to international travelers.
The campaign played a crucial role in promoting India's tourism sector, which is a significant contributor to the country's economy. By promoting tourism, the campaign contributed to generating revenue and creating employment opportunities in the tourism sector, which is vital for India's economic growth.
Overall, the Incredible India Pavilion at WTM London 2019 was a resounding success, showcasing India's rich cultural heritage, diverse attractions, and tourism potential to a global audience. The campaign underscored India's commitment to promoting tourism and enhancing its global tourism presence.
The Incredible India Pavilion, at the World Travel Market 2019, demonstrated India's potential in the global business of finance, as tourists who visited were introduced to various co-exhibitors, including tour operators, hotels, and wellness resorts, which are key players in the finance aspect of the lifestyle industry.
To further emphasize India's appeal as a prime tourist destination, the panel discussion at the pavilion, themed "Incredible India - Find the Incredible You," tactically positioned India as a unique destination for travel and cultural experiences, thereby capitalizing on the burgeoning interest in lifestyle and business tourism.
