Trendy Amalfi boutique, CB Positano, gains popularity through TikTok success
Spotlight on CB Positano: A Timeless Italian Fashion Destination
Nestled in the picturesque town of Positano, Italy, CB Positano has been a beacon of Italian fashion for over four decades. Founded in 1980 by the Buonocore siblings - Nino, Sandra, and Anna Maria - the boutique has remained a staple in the heart of the town, attracting both locals and tourists alike[1].
The brand's success story began on a winding back street, where the siblings opened their first shop, Nadir, in 1980, when they were just 20, 17, and 18 years old[2]. Over the years, CB Positano has evolved, expanding its offerings and gaining international recognition. Today, it is synonymous with beautifully designed quilted bags and "one size" dresses that embody the spirit of Positano style[1].
The brand's allure extends beyond the Amalfi Coast, with features in prestigious publications like the Financial Times, testifying to its growing reputation in the fashion world[2]. In recent years, CB Positano has garnered a significant following on TikTok, with the #cbpositano tag racking up millions of views on videos posted by users[1].
The creativity behind CB Positano is rooted in the Buonocore siblings themselves. Sandra and Anna Maria design many of the pieces in their workshop, while their team in India produces the accessories[1]. Nino acts as president of the brand, overseeing its growth and ensuring its commitment to quality and authenticity remains unwavering.
The family-run, made-in-Positano values continue to be a significant part of CB Positano's appeal. Fabrics for the pieces are sourced from around the world, including Japan, India, and the US[1]. This global approach is balanced by the local heritage, with the siblings born and raised in Positano, and pieces designed and cut by Sandra and Anna Maria, along with their team of local artisans and tailors[1].
One of CB Positano's bestselling styles is the Amely dress, an off-the-shoulder, empire-line dress, priced at €228[1]. Another popular item is the range of capacious washbags, crossbody bags, and totes, which have become popular online[1].
CB Positano has also become a destination for influencers, such as Lydia Brunker from the UK, who discovered the shop on TikTok and bought the tiered floral Fiona midi dress (€328)[1]. Cassie Warren, an influencer from Texas, also found CB Positano on social media and shared a TikTok video of her purchase of notebooks and patchwork tote bags, which has since been viewed 860,000 times[1].
The shop, now known as CB Positano, continues to thrive in its original location, Via Pasitea 44/Via Cristoforo Colombo 77, 84017 Positano[1]. With approximately 12,000 tourists visiting Positano daily during the summer, the shop remains a vibrant part of the bustling town[3].
Rocio Belen Fernandez Arena, who runs CB's sales and social media, values the stories of customers who cherish their experiences at the shop, such as those who say they were wearing a CB dress when they got engaged[1]. This connection with the customers is a testament to the enduring charm of CB Positano, which continues to capture the hearts of fashion enthusiasts around the world.
In 2023, CB Positano saw an increase in social media interest around Greta Gerwig's Barbie release and popular trends like "coquette" and "princess-core"[1]. As the brand continues to evolve, it remains committed to its roots, blending tradition with modernity to create a unique and timeless Italian fashion experience.
[1] [Source 1] [2] [Source 2] [3] [Source 3]
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