Unveiling the Pomalo: Croatian Tourist Board Kicks Off Fresh Promotion Campaign
The Croatian Tourist Board has launched a new campaign called "Find Your Pomalo" on July 10, 2025, aiming to encourage visitors to experience a slower, more authentic holiday in Croatia. The term "Pomalo" is a unique Croatian word that translates roughly to "take it easy" or "do it slowly."
The campaign is designed to promote the trend of slow travel and authentic experiences, appealing to tourists seeking a more peaceful and genuine experience. By emphasizing the concept of "Pomalo," the Croatian Tourist Board seeks to differentiate itself from faster-paced tourist destinations.
Key elements of the campaign include promoting relaxation, highlighting unique cultural and natural aspects of the country, and supporting sustainable tourism practices. The campaign is timed to coincide with the peak of the summer tourist season and will be active until the end of August 2025.
The "Find Your Pomalo" campaign is being carried out exclusively through social media platforms such as TikTok, Facebook, Instagram, and YouTube. It includes video clips showcasing the slow-paced, relaxed lifestyle of Croatia, particularly along the Dalmatian coast and on the islands.
Kristjan Staničić, the Director of the Croatian National Tourist Board, invited everyone to join the campaign and share their #findyourpomalo moments on social media. The goal of the campaign is to showcase the beauty and appeal of the "pomalo" lifestyle in Croatia and bring travel and holiday lovers closer to a lifestyle that offers an escape from stressful daily lives.
Subscribing to the newsletter allows users to receive updates on the campaign and related posts. Aminess, a Croatian travel company, has also become a member of the UN Global Compact, further emphasizing the campaign's commitment to sustainable tourism practices.
The "Find Your Pomalo" campaign aims to invite tourists to experience and connect with the culture of Croatia, encouraging them to find their own versions of "pomalo" and return home feeling refreshed, rested, and full of impressions. The campaign is focused on emitting markets abroad, with the goal of covering all major source markets for Croatian tourism.
The "Find Your Pomalo" campaign encourages tourists to delve into a leisurely travel journey, experiencing the authentic cultural and natural aspects of Croatia. By embracing the slow-paced "Pomalo" lifestyle, travel enthusiasts can escape the stress of daily life and connect with the heart of Croatia, returning home feeling rejuvenated and enchanted.
